This is Part 1 of 4 on the 4 Key Strategies moving forward for the ATCEN Education Group.
Since last year when I presented on the ATCEN Transformational Plan, within a 6 months period I have ensured that the strategies put in place were executed effectively. As such, the company is doing much better and in a very good position to grow once a again.
After last Saturday’s Mid Year Review, I have presented on our 1st Half of the year results. We have a shortfall of 20% from the set target for Mid Year. This is fine as we were still working hard to put the house in order and the market conditions have not been that good. However, we are focused and ready with new strategies and plans to ensure that we achieve our set target for the financial year of 2016.
A lot of times when I present strategies, most team members are in awe and think the strategies are amazing. However they either do not understand how to implement or they do nothing after the presentations and end up as casualties from the organisation. Meaning they get terminated or they leave the organisation realising there is no longer a good fit with what the organisation is trying to do and achieve.
Let me remind you on the 1st Strategy –
1. Increase MARKET SHARE
a) Commit to a focused Education Group Brand Identity.
This is really about how we communicate our brand from every aspect of our businesses. This is about how we conduct our behaviours in regards to education. This is how we provide exceptional educational experience for our students & clients from every learning touchpoint. We must be seen as the organisation that develops and educate the people in Asia.
1. When people ask you what does your company do? Your response will be, "We Develop People through Education.”
2. What is so special about your organisation? Your response will be, “We are a One Stop Education Provider”
3. Why is your organisation different from the rest? Your response will be, "Our Culture of Making a Difference"
b) Capture Market & Mind share through Aggressive Online & Social Media Marketing.
Mindshare - This is when we want people to always remember us by. We want people to associate us with People Development & Education. When we own the mindshare of the customers, we will win the market share.
Marketshare – This is when we want to dominate our niche areas by leveraging on online & social media marketing. We have put in place a very heavy budget to advertise and market on FB and other channels on social media. You will start to see even more aggressive marketing online starting this September.
Look out Asia as we are coming for you!!!