July 30, 2016

From Strategy to Execution. The 4 Key Strategies – Part 2 of 4



This is Part 2 of 4 on the 4 Key Strategies moving forward for the ATCEN Education Group. 

 2. Create GROWTH OPPORTUNITIES

Most would think that it is impossible to create growth opportunities in such uncertain economic environment. I totally disagree. In good times everyone seems to go full force to capture market share. But in bad times, most will scale back and have the look and see attitude. On the contrary, believes that the best time to capture market share is to capitalise on the bad times where things are cheaper and when the competitors are struggling. So how we really plan to create growth opportunities?Here you go.  

a) Develop new online products & services targeting the 4 Billion ASIAN & 600 Million ASEAN markets.

The Malaysian market is just too small. If we are going to be THE Education Group to be reckoned with, we will need to focused on a 4 Billion population market in ASIA. We intend to bring education to the world ONLINE. This is why you start to see the organisation focusing on developing online products & platforms to capitalised on the Asian market growth.  

b) Leverage on Government International Market Development Grants and Soft Loans.

We are taxpayers and it is only right for us to get back what we deserve from the government. The government do have programs for International market development grants & soft loans to help Malaysian companies grow. As I write this we have already executed our plans and submitted our first application for approval. It will happen. Now its to continue leveraging on the government. 

Whatever we have presented, we will now need to stay focus to implement. A Good strategy means nothing if we do not execute. 



33 comments:

Pragash Mr said...

As said by Sun Tzu (was a Chinese general, military strategist): "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

I was totally amazed the moment our President mentioned that ATCEN is on its way to be a listed company. Looking at those strategies implemented by the Mr President so far, plus some prominent future plans, I can confidently say it's not impossible to make it happen.
I wish to see ATCEN as ATCEN Berhad one day, and I will be proud to tell people around that "I witnessed how they made it".

Farmy Yow said...

These are the 4 elements that makes great execution!

Sabrina Samsudin said...

I believe that ATCEN Education Group will be doing great in the future.. All the best!

Noorfa said...

Together we become bigger!!!

Gracie said...

Glad to be a part of this journey. With the right team, students and uplifting spirit, we will continue our culture of making a difference. -May May-

arison ho said...

Yes, with the technological advancement such as online platforms and apps, expanding business oversea becomes another way to create more growth opportunities. --Arison Ho

Ng Nicole said...

We don't only say and dream big, we stay focus and execute our plan together. We create growth opportunity and at the same time, leverage any benefits to MAXIMIZE our strategy. :D

Anonymous said...

Agree with you, boss. We will focus on new strategies and stay focused to achieve our missions.

-fadelah-

MY said...

Always need to find ways to make things happen despite market conditions. "If opportunities don't come knocking on the door, build the freaking door"

Kenny said...
This comment has been removed by a blog administrator.
Rose Malia said...

It's easy to make a buck. It's a lot tougher to make a difference.
Yes, well I really hope I can make a difference, even in the smallest way.

Suria said...

Anything is possible when you have the right frame of mind..

Gym Jian Sheng said...

We are executing to achieve our Vision together.
"To be the No.1 Business School in Asia"

The leader has a CLEAR direction,
the organization has a RIGHT culture,
the individuals have the PASSION in education,

We all are here to Make A Difference.
It is a very meaningful life-time project if you understand the DIRECTION.

To achieve the goal, we must have the RIGHT Strategies to grow the organization & Make a Bigger Difference.

GIVE is important, but we must know how to MAKE first.
Thank you sir for giving us the CLEAR and RIGHT direction.

We will achieve it together!

Peggie said...

Dear Mr Ernie,

Thanks to share this important information to us. We will follow the right person and the right way to achieve desired results.

Pang Kok Wing said...

I am amazed with the Product Development, Numbers Game and Leveraging strategies, I truly believe with the RIGHT STRATEGIES and EXECUTIONS in place. ATCEN Education Group will be making a huge difference in the market and show the world the powerful of EDUCATION.

Kelvin Thong Jian Hao said...

Thank you Mr Ernie sharing this ;)

AGREE! We don't wait for opportunity....we CREATE it!

WESLEY CTYY said...

IS WORK , IT IS WORK. A business can't grow without planing, look at the big picture leverage with those big guys and go online and get into ASEAN big market.
when the direction are set, we gonna do what we can do to make sure we stick to the plan. Everything is possible,to success in life it's need preparation and Opportunity meet. When the opportunity comes we gonna focus and keep moving without complain !


Opportunity lies in the place where the complaints are--- by Jack Ma

Chan Kah Hoe said...

There is always an opportunity in every difficulty. Stay focus and we will achieve it.

Jassce Wong said...

As long as we make concerted efforts, we will be able to achieve what we want.

Yasota said...

We are near a good future and all we need to do is stay focused on what we are doing as a team and individual. Success is not too far.

Che Mat said...

I strongly agree.
Strategy help a company to achieve each of their target.

- Che Mat

Dj Jay said...

We need to work harder and stay focus in finding ways to gain from both local and international markets. - Jay

Kenny Choo said...
This comment has been removed by a blog administrator.
Kenny said...

Stay Focus! We will be there!

Louis Mok said...

Thanks for the sharing Mr. Ernie. We don't wait for the opportunities to come. We stay focused and execute to make things happen! ATCEN Education Group will be doing very great in the future! Believing in what we do, with the right planning and execution we will be there!

H@J@R said...

Smart business strategies aim for long-term objectives.

Nur Shairah Azhar said...

Awesome strategies and planning ahead to get where we will be. Stay focus and we will get there!

Muhiddin kamarudin said...

Will do Mr Ernie, use the strategies that been shared and we will reach the top!

Anonymous said...

Thanks boss. ATCEN is the place for opportunities and carrer growth. We must stay focus and must always have good strategies.

**Jimi

Dickson Cheah said...

Do not wait until it comes and we think of how to counter it. There will be opportunities EVERYWHERE, even in bad times! Learned that lesson well, thank you Mr. Ernie!

by Dickson

Daniel Kou said...

Must stay focus and achieve more as we move along.

kay wong said...

Thank you Mr Ernie for sharing the strategies, we have to focus on the tactics and committed so that we reach sooners.

烤焦面包人 said...

agree with you boss.
Our mission did not change ,but we change our strategic.
We focus on blue ocean will hit our target soon.

Michelle Liew