This is Part 2 of 4 on the 4 Key Strategies moving forward for the ATCEN Education Group.
2. Create GROWTH OPPORTUNITIES
Most would think that it is impossible to create growth opportunities in such uncertain economic environment. I totally disagree. In good times everyone seems to go full force to capture market share. But in bad times, most will scale back and have the look and see attitude. On the contrary, believes that the best time to capture market share is to capitalise on the bad times where things are cheaper and when the competitors are struggling. So how we really plan to create growth opportunities?Here you go.
a) Develop new online products & services targeting the 4 Billion ASIAN & 600 Million ASEAN markets.
The Malaysian market is just too small. If we are going to be THE Education Group to be reckoned with, we will need to focused on a 4 Billion population market in ASIA. We intend to bring education to the world ONLINE. This is why you start to see the organisation focusing on developing online products & platforms to capitalised on the Asian market growth.
b) Leverage on Government International Market Development Grants and Soft Loans.
We are taxpayers and it is only right for us to get back what we deserve from the government. The government do have programs for International market development grants & soft loans to help Malaysian companies grow. As I write this we have already executed our plans and submitted our first application for approval. It will happen. Now its to continue leveraging on the government.
Whatever we have presented, we will now need to stay focus to implement. A Good strategy means nothing if we do not execute.