I’m sorry to say that cheap flights or not, Air Asia is big flying ad for: “you get what you pay for”. During a trip to Kota Kinabalu, I experienced what would go down as one of the worst experiences I’ve ever had in my life.
For starters, the flight was delayed. Surprise, surprise. Next up, the seats were cramped and this made for an incredibly uncomfortable flight. If the client had not purchased the tickets in bulk, I would not have chosen to fly Air Asia.
There is no denying that the fare is cheap, and yes, everyone can fly now. But this is a case of a great concept but poor execution. And while it’s quite inspiring to watch an airline everyone thought couldn’t trying to make it happen, perhaps it would be wise to really look into these problems before lowering fares any further.
You need to maintain your brand’s image in everything. And even if prices are kept to an all time low, but if the airline is nothing more than a bus in flight, no amount of ad wars can resurrect a tarnished image.